Sharing the Adoption Option Through Media

For You From The Word

We proclaim to you what we have seen and heard. (1 John 1:3)

For You To Think About

In a twist on media domination when communicating a woman’s choice, one organization offers hopeful, positive alternatives to abortion – with significant results.

Heroic Media adoption adHeroic Media draws on research to determine how to communicate most effectively with women facing an unplanned pregnancy, and then places positive, life-affirming media in 210 markets across the country. Over the last 8 years, the group has recorded up to a 20% reduction in abortion rates in those markets, tracked by calls to resource centers and abortion ratios to measure the impact of their messages.

Now the group is presenting the adoption option, too. Horizon’s newest video has been released during National Adoption Awareness Month as a way to encourage women facing unplanned pregnancies to consider adoption. The video spot shares the message that adoption is a loving choice that gives a birth parent the ability to choose a family for her baby and receive support throughout her pregnancy.

Fewer than 1% of women in an unplanned pregnancy choose adoption. “Most women don’t understand the feeling of empowerment adoption brings,” says Marissa Cope, Heroic Media’s Director of Marketing, Communications and Research. “We believe this video will alert women to a possibility they may not have yet considered and ultimately save the lives of unborn children.”

Media is a tool that can be used powerfully in the battle for life.

For You To Pray

Heavenly Father,
Thank You for the gift of media and the opportunity to use it in the battle for life. Touch minds and hearts of pregnant women as they see and hear about their options on video, on TV, and in print. Reveal Your truth and guide their choices.
In Jesus’ name, Amen.

More About the Adoption Option

No Two Adoption Plans Are Alike

Aborted Children Can’t Be Adopted

Adoption Awareness: You Don’t Need to Be a Perfect Parent

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